Jolie Chitwood Cox, Founder - SOAPMAKER

Jolie, the creator of Soaptopia, is a visionary, an artist and is the essence of Soaptopia. During a 15 year career in advertising and commercial production and a personal journey in self awareness, Jolie decided to try to make natural soaps that were chemical and allergen free. "I was allergic to most beauty products like so many others are. The purest and most natural products were so difficult to find, so I decided to create them for myself."

Before long, Jolie was inspired to focus on the energetic aspects of healing through her products. Jolie gave the handmade soaps to her friends and co-workers. The response was great and the potential idea of running a natural body products business took shape. Jolie took the leap of faith and opened the doors of Soaptopia in December 2004 leaving her production career behind.

Jolie's vision to build community around natural products with pure essential oils and the best plant based oils culminated in the "Where do you Feel the Smell?" and "Love and be Loved, One Love" themes for the Soaptopia brand.

"The better we know ourselves, the better we can contribute to the whole. Empowering people to use their innate connection to that greater source is a dream of mine. After working in advertising and pushing messages that I didn't necessarily agree with, I now embrace a true message, Love and Be Loved, ONE LOVE with our products as the vehicle."

Jolie is from Arizona, makes her home in Santa Monica, CA and has a degree in Fine Arts from Arizona State and a Masters in Cooperative Learning from University of Nevada-Reno.

Jim Cox - Purchasing and Operations

Born and raised on the Island of Oahu, Jim is not only the master in the kitchen, he is Jolie's partner in business and life!   Aside from making beautiful soaps he in here in sunny southern California he is here propagating the Aloha spirit from the islands.  Jim has a degree in small business with the experience and passion to take our green business to an international platform.  When he's not in the kitchen, he's more than likely a beach looking for waves!  

Felix Velázquez, Retail Merchandising, Sales - Sultan of Suds

Felix has had a very successful career in fashion merchandising and sales. Soaptopia's emerging look is a result of this imaginative man. Since the early 1990's Felix has owned and managed a fashion boutique in South Beach and taught Fashion Merchandising at the International Fine Arts College in Miami. Felix also has a solid background in international sales. He was consistently the top sales producer of international recruitment for Art and Design colleges in South Florida.

"I am so happy to make the move to Southern California and have the opportunity to help this amazing company grow into the future. I love these products, believe in them and look forward to growing this brand around the world."

Felix has a Bachelor of Fine Arts degree in Photography and an A.A. degree in Fashion Merchandising from the International Fine Arts College in Miami, FL and is a native of Cuba.

Maria Cruz - Master Soapmaker

Maria is from Jalisco, Mexico and is the mother of three beautiful children. She has been with Soaptopia from the beginning and leads the Kitchen Choir with her sweet voice…eso es porque huele bonito.

Isabelle Barros

Isabelle speaks six languages... one of them is Soaptopian

Isabelle Barros: soap specialist


Mother of three, Vilma comes from El Salvador and is Soaptopia’s newest and quietest Soap Monger. Don’t let that fool you though, Vilma is known for having a keen eye for straight lines. She knows how to cut the soap!

Love and Be Loved... ONE LOVE

Home Soap Shop and Kitchen
12228 1/2 Venice Blvd. | Mar Vista, CA  90066

(310) 398-8333
Hours: 10-7 M-F ~ 10-5 Sat ~ 10-3 Sun

facebook soaptopia handmade soap and natural bodyTwitter Soaptopia Handmade Soap and Natural BodyYelp Soaptopia Handmade Soap and Natural BodyPinterest Soaptopia Handmade Soap and Natural BodyInstagram - Soaptopia Natural Soap

© 2007-2015 All rights reserved Soaptopia, Inc.